{"id":53299,"title":"A Beginning, Not Just a Launch: The start of States of Being","description":"Every brand starts somewhere - ours begins with an idea about kids and clothes.\n\nWe believe what children wear should fit how they feel, move, and grow - day to day, season to season. Some days are loud and bright. Others are quiet and focused. And somewhere in between is the space where they just are.","content":"<p><strong>Every brand starts somewhere - ours begins with an idea about kids and clothes.<\/strong><\/p><p>We believe what children wear should fit how they feel, move, and grow - day to day, season to season. Some days are loud and bright. Others are quiet and focused. And somewhere in between is the space where they just <em>are.<\/em><\/p><p>That\u2019s where our clothes live - in the real moments, the in-between ones, made for every kind of day.<\/p><p>Our launch begins with three collections: <a target=\"_blank\" href=\"\/collection\/the-spark-collection\/\" rel=\"noreferrer noopener\"><strong><u>Spark<\/u><\/strong><\/a>, <a target=\"_blank\" href=\"\/collection\/the-echo-collection\/\" rel=\"noreferrer noopener\"><strong><u>Echo<\/u><\/strong><\/a>, and <a target=\"_blank\" href=\"\/collection\/festive-collection\/\" rel=\"noreferrer noopener\"><strong><u>Festive<\/u><\/strong><\/a>.<\/p><ul><li><p><strong>Spark<\/strong> is all about energy - bold designs, confident tones, and movement. For the days that start early and don\u2019t stop.<\/p><\/li><li><p><strong>Echo<\/strong> is the opposite rhythm - soft colours, balanced design, and quiet strength. For thoughtful moments and slow adventures.<\/p><\/li><li><p><strong>Festive<\/strong> celebrates creativity through simple forms and playful shapes. Our Christmas pieces are modern, comfortable, and made from 100% organic cotton - designed for celebration without compromise.<\/p><\/li><\/ul><p><\/p><p>Everything we make starts with a belief in softness - in fabric, in tone, and in approach. Organic cotton and designs that speak softly but last.<\/p><p>This isn\u2019t a big launch. It\u2019s a beginning - something we\u2019ll keep building, one piece, one idea, one season at a time.<\/p><p>Welcome to <strong>States of Being<\/strong>.<\/p><p>For kids who move, think, build, drift, and dream.<\/p>","urlTitle":"a-beginning-not-just-a-launch","url":"\/blog\/a-beginning-not-just-a-launch\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/a-beginning-not-just-a-launch\/","fullUrl":"https:\/\/statesandstories.co.uk\/blog\/a-beginning-not-just-a-launch\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1762929948,"updatedAt":1762930708,"publishedAt":1762930707,"lastReadAt":null,"division":{"id":417443,"name":"states and stories"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/chx7l7yhk6wwfbgtux9iid9h23bghaqxyz6cb3pvbaqro5mu.png","thumbnail":"https:\/\/images.podos.io\/chx7l7yhk6wwfbgtux9iid9h23bghaqxyz6cb3pvbaqro5mu.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/chx7l7yhk6wwfbgtux9iid9h23bghaqxyz6cb3pvbaqro5mu.png.jpg?w=1920&h=1440"},"metaTitle":"A Beginning, Not Just a Launch | States of Being","metaDescription":"Modern kidswear made from organic cotton. Thoughtful design for comfort, creativity, and every kind of day.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":54112,"title":"My Way Up","url":"\/blog\/my-way-up\/","urlTitle":"my-way-up","division":417443,"description":"Introducing My Way Up: a kidswear collection that flips perspective with inward-facing graphics, reflection, and wearer-first design.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/48l81bpnc5vmiuadispde2qawsxcwmboj0y43khkt72lmuh7.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/48l81bpnc5vmiuadispde2qawsxcwmboj0y43khkt72lmuh7.png.jpg?w=1920&h=1440"},"hidden":0},{"id":53361,"title":"Festive, in Every Kind of Mood","url":"\/blog\/festive-in-every-kind-of-mood\/","urlTitle":"festive-in-every-kind-of-mood","division":417443,"description":"Discover modern festive kidswear in organic cotton. Bold Spark jumpers and calm Echo designs made for every kind of Christmas day and every kind of child.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/wxiepfpucokqeeibzsu0z7t2mptjfardxobecqznvjklfvbq.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/wxiepfpucokqeeibzsu0z7t2mptjfardxobecqznvjklfvbq.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}