{"id":54112,"title":"My Way Up","description":"Introducing My Way Up: a kidswear collection that flips perspective with inward-facing graphics, reflection, and wearer-first design.","content":"

Most things made for children are designed to face outwards.
Bright, loud, easy to read. Easy to judge.<\/p>

My Way Up<\/em> started with a simple question:
What if some things were designed for the child first?<\/strong><\/p>

This collection plays with orientation, reflection, and perspective. Graphics are flipped, turned, or quietly reversed \u2014 not to confuse, but to shift focus. Some designs only make sense to the wearer. Others reveal themselves slowly, in mirrors, windows, or moments of pause.<\/p>

Because learning doesn\u2019t always need to be performed.
And understanding doesn\u2019t always need an audience.<\/p>

\"vrzh0f56gcazpy67mdtfiditrpklnyc3z15lhqulzg8tocrh.png.png?w=1140&project=modepop-428072&v=2\"Designed from the inside<\/strong><\/h2>

In My Way Up<\/em>, the \u201cright way up\u201d isn\u2019t fixed. It depends on where you\u2019re standing \u2014 or who\u2019s wearing it.<\/p>

A multiplication grid that reads correctly only when you look down.
Words that make sense in reflection.
Images that belong to the person wearing them.<\/p>

These pieces invite curiosity, repetition, and discovery \u2014 quietly. They allow children to engage on their own terms, in their own time.<\/p>

<\/p>

A different way of seeing<\/h3>

This collection isn\u2019t about doing things backwards.
It\u2019s about recognising that there\u2019s more than one way forward.<\/p>

Sometimes, the right way up is simply the way you<\/em> see it.<\/p>

<\/p>","urlTitle":"my-way-up","url":"\/blog\/my-way-up\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/my-way-up\/","fullUrl":"https:\/\/statesandstories.co.uk\/blog\/my-way-up\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1766517489,"updatedAt":1766517794,"publishedAt":1766517793,"lastReadAt":null,"division":{"id":417443,"name":"states and stories"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/48l81bpnc5vmiuadispde2qawsxcwmboj0y43khkt72lmuh7.png","thumbnail":"https:\/\/images.podos.io\/48l81bpnc5vmiuadispde2qawsxcwmboj0y43khkt72lmuh7.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/48l81bpnc5vmiuadispde2qawsxcwmboj0y43khkt72lmuh7.png.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":53299,"title":"A Beginning, Not Just a Launch: The start of States of Being","url":"\/blog\/a-beginning-not-just-a-launch\/","urlTitle":"a-beginning-not-just-a-launch","division":417443,"description":"Every brand starts somewhere - ours begins with an idea about kids and clothes.\n\nWe believe what children wear should fit how they feel, move, and grow - day to day, season to season. Some days are loud and bright. Others are quiet and focused. And somewhere in between is the space where they just are.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/chx7l7yhk6wwfbgtux9iid9h23bghaqxyz6cb3pvbaqro5mu.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/chx7l7yhk6wwfbgtux9iid9h23bghaqxyz6cb3pvbaqro5mu.png.jpg?w=1920&h=1440"},"hidden":0},{"id":53361,"title":"Festive, in Every Kind of Mood","url":"\/blog\/festive-in-every-kind-of-mood\/","urlTitle":"festive-in-every-kind-of-mood","division":417443,"description":"Discover modern festive kidswear in organic cotton. Bold Spark jumpers and calm Echo designs made for every kind of Christmas day and every kind of child.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/wxiepfpucokqeeibzsu0z7t2mptjfardxobecqznvjklfvbq.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/wxiepfpucokqeeibzsu0z7t2mptjfardxobecqznvjklfvbq.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}